Chinese tech major Xiaomi introduced the Mi Express Kiosk initiative across India. These Kiosks are essentially vending machines that allow consumers and Mi Fans to purchase Xiaomi smartphones and mobile accessories directly. Xiaomi Global VP Manu Kumar Jain inaugurated the first kiosk installed at Manyata Tech Park in Bengaluru yesterday, which housed a wide range of products including Redmi Note 7 Pro, Redmi Go and Poco F1.
A touch screen lets buyers interact with the machine and select the device of their choice and they can pay through a choice of payments, including credit cards, debit cards, cash and UPI.
Xiaomi said that these Mi Express Kiosks serve as an effective initiative for consumers to easily access and buy Xiaomi products instantly in offline markets. It also helps it reach customers directly, and given them straightforward pricing, eliminating cost ineffectiveness due to operational issues.
The company stated that all technologies equipping Mi Express Kiosks were researched and developed in India, although the concept has been around in China since last year. The vending machines would be available between 10 am to 8 pm in India, with a promoter to assist customers.
The Chinese smartphone maker plans to install these kiosks across metro cities in public areas with greater footfall like tech parks, metro stations, airports, and shopping malls, in the coming months. It will also gradually expand the retail plan across more cities in lines with its plans to have 10,000 outlets by 2019. It currently has 1,000 Mi Stores across 19 states in the country. “The scope of growth in online market share is now limited. Therefore, we are focusing on expanding our offline presence in a big way,” Manu Kumar Jain, Xiaomi India’s Managing Director had said during the launch of the 1000 Mi Store.
According to the IDC’s Asia-Pacific Quarterly Mobile Phone Tracker, Xiaomi maintained its leadership position, growing YoY by 8.1% in Q1 2019. There were multiple new launches by the brand, namely the Redmi Note 7 series along with Redmi Go. Xiaomi also continued to dominate the online channel with 48.6% share in Q1 2019.