Walmart has partnered with Google to introduce Voice Order. Starting this month, a customer can say, “Hey Google, talk to Walmart,” and the Google Assistant will add items directly to that customer’s Walmart Grocery cart. Industry experts say that this move is the retail major’s latest strategy to compete with Amazon and its Alexa platform.
Tom Ward, Senior Vice President, Digital Operations at Walmart US said, “We know when using voice technology, customers like to add items to their cart one at a time over a few days – not complete their shopping for the week all at once. So, this capability aligns with the way customers shop. It’s cross-platform, which means customers can use any device utilizing Google Assistant, and it allows for items to go directly to a customer’s shopping cart, making this capability one of a kind.”
He added that Walmart was kicking off the work with Google, adding others to the mix as time goes on. And since the Assistant is now available on more than a billion devices, including Smart Displays like Google Home Hub, Android phones, iPhones, watches and more, customers can manage their shopping carts while they’re at home or on the go.
Interestingly, Walmart recently left Google’s Express shopping service, which could be to concentrate on its own retail efforts. This is indicated with the way the voice activated program works – while customers will use Google’s voice service to order and add products to a cart, the actual product handling and delivery will be managed by Walmart.