Van Heusen, a premium formal wear brand for men and women from Aditya Birla Fashion and Retail Limited, launched a new store in Bandra with Bollywood actress Radhika Apte. With the launch of the new store, Van Heusen now has 16 stores in Mumbai.
On the occasion of the store launch, Abhay Bahugune, Chief Operating Officer, Van Heusen, Aditya Birla Fashion and Retail Ltd. said, “Van Heusen enjoys a high recall value and is perceived as a brand that provides power dressing to young professionals. The launch of our new brand outlet takes our store count in the state to 27.”
The expansive store is spread across 2200 square feet, offering an array of wardrobe options for both men and women ranging from corporate suits to fashion jackets, casual work-wear to club wear and the right accessories to complete the look. Taking a fresh approach towards casual menswear and womenswear, the new store hosts of collections from Van Heusen’s sub-brands including VDot and Van Heusen sport.
As part of the celebrations, Van Heusen introduced an offer for its first 100 customers who can avail a special discount of INR 1000 on purchase of INR 2500 worth merchandise.