Postfold, an online clothing brand plans to expand its offline retail opportunities with advancement in technology. The online clothing brand, which was started in November, 2015 by Ashish Gurnani and Aashray Thatai, is headquartered in Gurgaon.
The brand caters to one of the most crucial problems of working professionals across India, which is appropriate and convenient dressing through the working days. The brand labels itself as a “desk to dinner” apparel store. The clothing line is designed in such a way that it can be worn to office as well as for an engagement in the evening thus, solving the problem of changing outfits for the two occasions.
Ashish Gurnani, Co-founder of PostFold, said, “The Indian retail industry has emerged as one of the most dynamic and fast-paced industries due to the entry of several new players. It accounts for over 10 per cent of the country’s Gross Domestic Product (GDP) and around 8 per cent of the employment. India is the world’s fifth-largest global destination in the retail space. For a country to grow, it is extremely important for entrepreneurship to grow in the country side by side as well as new businesses provide employment and encourage innovation. The startup scenario worldwide is on an upward trend and there is no better time to be an entrepreneur. People are open to try new products and people are willing to invest in new products.”
The company also plans to open their first omnichannel store in the international market in the coming five year. While talking about major challenges, Gurnani, said, “The most challenging part has been to stand out in a very crowded market. We have done this by being true to our mission and its values. Our mission has always been to provide great quality and we have been successful at it.”
The brand is synonymous with simplicity, sophistication and subtleness. The idea was germinated when the co-founders returned to India after pursuing their education. They experienced a dent in the Indian apparel market and analysed that affordable apparel is low quality and quality apparel is excruciatingly high priced. They thought of coming up with a brand where the clothes are versatile and can be worn to work, after work or on a Saturday night.