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Naturedge: Sipping on growth

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As the third-generation scion of the 100-year old Baidyanath Group, Siddhesh Sharma knows the importance of keeping up with the times. And what contemporary customers want is all-natural, wellness products that improve their health and enhance their overall lifestyle.

A fitness enthusiast by nature and ancestry, Siddhesh saw the business potential for preservative-free, health-focused functional beverages, which were based on the principles of Ayurveda. That explains the origin of Naturedge, a company that recently launched Shunya, an herbal infusion health drink and ARMR, an herbal anti-hangover shot.

He tells Retail Networks why he chose to enter the functional beverage segment, which he believes is fast growing at approximately 25% CAGR, and how he plans to capture it quickly.

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