Killer Jeans launched SS’20 (Spring Summer) collection at a mega event in Hyderabad. The city of Nizams’ witnessed exclusive SS’20 collection of killer jeans and other leading brands such as Integriti, LawmanPg3, Easies by Killer and women’s wear brand Desi Belle by Killer.
The company showcased latest range available under all five brands in 30,000 sq.ft. area for distributors, large format stores and a wide network of MBOs and EBOs. The event also witnessed the official SS’20 collection of Desi Belle by Killer, themed around fusion wear for the contemporary women. Desi Belle by Killer is all about finding the magical balance between style and functionality. With passion, precision and attention to details the brand makes remarkable desi apparel for the modern woman and is designed to fit different personalities.
Commenting on the development, Kewalchand P Jain, CMD, Killer Jeans (Kewal Kiran Clothing Ltd.) said, “This is yet again one of the largest event by any branded apparel player. We are continuing our tradition of hosting large format showcasing of all our leading brands at one place. We did similar event for Autumn Winter’ 2019 collection in Goa in April, 2019. Killer Jeans is a youth focused brand and fashion has been the core of the brand offering. Our designers have curated many designs, which are first of its kinds and our large format stores, MBOs, EBOs and distributors can have first hand experience.”