High Street Essentials Pvt. Ltd (HSE) launched its first exclusive Indya store in Hyderabad, bringing the fashion-loving women of the city a new brand to look at for refashioned Indian ethnic wear. The opening of the store at Forum Sujana Mall, also establishes the brand’s strong expansion plans with this being the fifth store to open this month, bringing its nationwide exclusive brand store count to 22.
The brand emphasizes on new-age silhouettes that incorporate traditional embroideries, prints, and motifs. Apart from a thriving online store, the brand currently has 200+ offline retail touchpoints, including EBO’s and large format stores.
The store will also mark the launch Nikhil Thampi x Indya, the brand’s first collaborative collection with a designer. The line is a stunning amalgamation of Indya’s grandeur and elegance, and Nikhil Thampi’s bold new-age design aesthetic. With painterly motifs, pearl embellishments and fluid silhouettes, this designer edit is all about being effortlessly stylish and stepping out with confidence.
Commenting about the launch, Shivani Poddar & Tanvi Malik, Co-Founders, High Street Essentials Pvt. Ltd. said, “Hyderabad has come of age as a fashion destination. The women shoppers of the city have a discerning sense of style and there is now a wider acceptance of global trends. Indya as a brand is centred around interspersing new-age silhouettes with an old-world femininity, aligning perfectly with what our audience in this city is looking for.”