High Street Essentials Pvt. Ltd (HSE) has launched its first exclusive Indya store in Kolkata, bringing to the aesthetes of the city, a new brand to look at for refashioned Indian ethnic wear. The opening of the store at City Centre Mall, New Town also marks the brand reaching a landmark of 20 exclusive stores.
The brand emphasizes on new-age silhouettes that incorporate traditional embroideries, prints, and motifs. Apart from a thriving online store, the brand currently has 200+ offline retail touchpoints, including EBO’s and MBO’s. The store also marks the launch of Indya’s Autumn Winter ’19 collection – Shades of Autumn. Contemporary detailing takes over this collection in a tapestry of bold, autumnal hues. Equal parts classic, elegant, edgy and bohemian, this collection serves effortlessly stylish designs to take you from morning to night.
Tanvi Malik & Shivani Poddar, co-founders of HSE commented on the launch of the store, “The celebration of our milestone 20th store becomes doubly special with the brand opening its doors to a city that is the melting pot of fashion. Our clothes are a mix of current and timeless designs, touching a chord with today’s women who want their clothes to be fuss-free yet stylish. The women of Kolkata have a uniquely beautiful sartorial sense that marries the old world with the new, aligning perfectly with Indya’s design sensibilities