Glow of success

Though 95% of Fit & Glow’s business comes from the ecommerce route, co-founder Manish Chowdhary believes it’s time to go offline, as plans are afoot to open a flagship store by 2019-end

Wearing success on the sleeve

With the Indian cricket team sporting its bags and shoes at the World Cup 2019, Brune has arrived on the accessories landscape, with aplomb

Stereotypes make a quiet exit

Gender, age, demography – these stereotypes are quickly disappearing from marketing campaigns of retail brands

Building trust to build an empire

The QC tech rooms at Reliance Jewels’ flagship showrooms, with skilled manpower and new age technologies, are helping it build customer loyalty, ensure positive brand positioning and ultimately improve sales

Glow of success

Wearing success on the sleeve

Stereotypes make a quiet exit

Building trust to build an empire

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FabAlley launches new digital campaign, #IMeanBusiness

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Homegrown western wear brand, FabAlley has launched a Fab new campaign to empower women in leadership. The digital campaign, #IMeanBusiness aims to move beyond soft talk and bring out the real picture of being a woman in position

DLF gets Leed platinum green certification from USGBC for ‘Mall of India’

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DLF Mall of India becomes the first mall in the world to be accredited with a “LEED Platinum” certification from United States Green Building Council (USGBC)

Scoring points through loyalty programs

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As shoppers evolve, a points-only loyalty program may not appeal to them. Brands that successfully provide recognition elements unobtrusively are better positioned to gain their trust, and often their long-term loyalty

RISE IN THE USE OF DEBIT AND CREDIT CARDS

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The Indian shopper is progressively moving towards digital payment methods. The credit and debit cards are proving…

UNIQLO Unveils India Plans

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Leading Japanese brand UNIQLO has announced its India entry, opening of three stores in the national capital. The first of the three UNIQLO stores will open in October in New Delhi…

Pure Nutrition to strengthen its online presence

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n order to strengthen its online presence Pure Nutrition has decided on using ecommerce sites like Amazon, Flipkart, etc. to sell their products. Till now the nutraceutical company, which has a total of four physical stores at Mumbai and Delhi airports, has only been using their own website to make sales. Sushil Khaitan, Director & […]

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