Aza Fashions: From luxe fashion to kidswear, plus-size apparel
When Dr. Alka Nishar launched Aza Fashions in 2005, couture was perceived to be an unapproachable domain, meant for a select few. She wanted the brand to break this myth and become more accessible to customers who sought designer wear and wanted to try new trends without inhibitions.
13 years later, Aza Fashions has emerged as a luxe fashion retail entity with six outlets in Mumbai and Delhi. It also caters to a growing global clientele through a robust online presence. Her daughter, Devangi Nishar Parekh, who is also the company’s Creative Director tells Shahzad Bhagwan that the brand is now setting sights on newer segments like kidswear and home designs as its next growth opportunity.