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Aurelia strengthens operations in Nepal

Aurelia strengthens operations in Nepal
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Aurelia, an ethnic wear brand from TCNS Clothing, has opened its new store in Nepal. The store is spread over 490 square feet and is located at central mall in the Biratnagar city.

Currently, in addition to outlets in India, TCNS has physical stores in Nepal, Sri Lanka and Mauritius. It is focusing on expanding its global presence through online as well as offline modes. Online currently contributes about 10% of its revenue.

Last year, it appointed Bollywood actress Disha Patani as its brand ambassador. The new outlet in Nepal offers the brand’s latest spring summer collection, titled ‘That Disha Look’. This encapsulates Aurelia’s style quotient which is reflected in Patani’s wardrobe. Apart from this, the store will also showcase the brand’s range of kurtas, kurtis, tops, fashion bottoms, drapes and casual wear ensembles.

In addition to Aurelia, TCNS has two other brands in its kitty – W and Wishful. It plans to open about 70-80 exclusive brand outlets in the current fiscal for Aurelia and W. Aurelia has around 210 exclusive outlets located across 184 cities in India.

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