As part of its global innovation journey to transform beauty retail experiences, skincare brand, SK-II, debuted the Future X Smart Store at CES 2019. A global learning lab for new ways of exploring retail through advanced technologies, the Future X Smart Store by SK-II first launched in Tokyo in May 2018, followed by Shanghai and Singapore.
At the Future X Smart Store, SK-II introduces the concept of a seamless ‘phygital’ retail environment where visitors can explore immersive, personalized mixed media experiences that merge the physical and digital to learn about their skin in a way never possible before.
Harnessing Emerging Technologies
Powered by the latest technologies that include facial recognition, computer vision and artificial intelligence technology augmented by SK-II’s proprietary Skin Science and Diagnostics innovation, the Future X Smart Store by SK-II offers a unique skincare experience for each visitor. The journey begins with the ‘The Art of You’, a large-scale digital wall that reads visitor’s facial expressions as well as head, eye and mouth movements. Each expression correlates to a different color scheme, while eye blinks trigger energy lines to pass across the screen, generating custom art piece, a unique backdrop for insta-perfect shots.
Visitors can also look forward to a skin analysis experience with the SK-II’s iconic Magic Ring skin analysis. Unlike typical skin scans that require direct facial contact, visitors can get their skin analyzed comfortably and remotely while sitting in individual booths.
An interactive skincare wall unlocks their skin analysis results with a mere read of their face. Visitors can also enjoy a personalized product browsing experience via a responsive digital interface at the Smart Beauty Bar and learn how they can achieve crystal clear skin. If visitors wish to purchase products, they can head to a unique projection mapping table that tracks their hand motions and allows them to add products real time into their digital shopping cart with a simple hand wave.
The Future of Beauty Retail
The Future X Smart Store by SK-II signifies the brand’s foray into retail innovation to connect with a new generation of consumers who are yearning for more meaningful experiences with the brands they know and trust. Through creating engaging ‘phygital’ skincare experiences, the company hopes to take the intimidation and pressure out of shopping for skincare in the offline retail space and give control back to the consumer by giving her options to browse, shop and learn about her skin at her own pace and on her own terms.
Real- time insights and feedback collected will not only inform the future of brick and mortar retail, but also help to reimagine the power of data and technology to augment a consumer’s journey with a brand for a truly meaningful omnichannel shopping experience.
“The Future X Smart Store by SK-II, now debuting on a global stage of innovation in CES 2019, represents our commitment to make the holistic skincare experience engaging and pressure-free for consumers. This begins from the moment they step into the store until they are back home using the products,” shared Sandeep Seth, Vice President, Global SK-II. “Emerging technologies such as AI and facial recognition allow us to challenge existing retail norms and share our brand experience in the way that is the most meaningful to our consumer. Our journey with the Future X Smart Store is not about replacing humans with tech, but supplementing to create a better and more meaningful shopping experience for our consumers.”